The skin show in the ads have not gone down well with the moral guardians who believe in the message: 'Sell clothes, not your honour'
Katrina Kaif's Veet ad is reportedly facing the brunt of a mysterious right-wing group in Pakistan that's covering up her so-called 'immoral' billboards with messages such as "sell clothes, not your honour". Not only Katrina's ad, even Meera's Lux ad has also supposedly met with a similar fate. The "blackening" campaign is supposed to be launched by a little-heard organization called Women Education Society and the Women Professional Forum though no one has taken the onus for it as yet.
However, this act of trying to be a moral guardian has not gone down well across the border. Not many are convinced with this manner of protest against the supposed acts that tries to commodify women. Says Meera's Indian publicist Dale Bhagwagar, "Recently a US study is said to have rated Pakistan's youth leading in watching porn on the Net. Now there's nothing wrong in watching porn. Even I watch it. But why have double standards and blacken posters and hoardings when the country's youth is itching to grow up? Moral policing the roads in the age of the internet is like asking your toddler not to speak to the neighboring toddler because she has a doll resembling a sex toy. It just doesn't work. In any case, showing off a little skin with a sleeveless blouse or a backless dress, couldn't be reason enough to black out posters and hoardings," he added.
While morality has not really been an issue with billboards in India, movie posters in India have often been blackened out. In fact, Amitabh Bachchan's face was blackened by fans who didn't like him playing the ruthless don in "Boom". Said Bhagwagar, who had handled the publicity for Boom that coincidently was also Katrina Kaif's debut movie, "In case of the "Boom" billboards, the fans blackened out his face since they had hero-worshipped him for years. As a result, "Boom" had to face the brunt of blackened posters for the black humour in the film."